What is an ecopreneur?

An ecopreneur designing their next product

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According to yourdictionary.com an ecopreneur is ‘an entrepreneur operating an environmentally sustainable business.’

Ecopreneur

Ecopreneurs consist of individuals wanting to deal with wide-spanning environmental issues. The most common are: 

  • Ocean pollution
  • Food waste
  • Single-use plastic
  • Deforestation
  • Ecosystem destruction
  • Endangered species

Ecopreneurs are usually working towards cradle to cradle product design and triple bottom line accounting. Profits do not come before the planet.

Why become an ecopreneur?

Ecopreneurs are passionate about creating the change they want to see in the world.

Being an ecopreneur includes the same struggles and highs that normal entrepreneurs experience but with the added incentive of making the world a more sustainable place.

Being an ecopreneur means that you can be proud of what you are creating and how you are improving your ecological environment. 

How to become an ecopreneur?

Because the definition of what an ecopreneur is is so broad so too is how you can become one. As long as your business is having a positive impact on the ecological environment you are an ecopreneur. Here are the main ways to be an ecopreneur:

Eco-friendly Products

Products that have a direct positive impact on the environment land your business at the forefront of sustainable business.

Lots of research is required to ensure your products are truly eco-friendly as there is much misinformation on materials, production, and waste management in manufacturing products.

Sustainable supply chain

By working with suppliers who have eco-conscious values and methods you can ensure that your impact is not being outweighed by the negative ethics of the production of your products.

Green businesses like to be transparent about their supply chain to show that they are not greenwashing.

To take it a step further you can use eco-conscious service provides such as your graphic designer, green web hosting, banking, accounting, and business coach.

Donate a percentage of revene or profit or number of sales

Giving a percentage of your profit or revenue is an easy way to have a positive impact on the world.

Similar to the donation of a percentage of revenue or profit, donating based on the number of sales has you giving to a charity that is helping your cause. Rather than calculating your profits or revenue, you donate based on the number of sales. This really connects the impact with the buyer and can help them get over the line to purchase your product.

Many eco businesses donate a percentage of their profits to establish charities that align with the founder or customers causes. Other sustainable businesses develop their own projects that they fund to improve the ecological environment. Most small eco businesses start by donating to established charities.

What’s the difference between an ecopreneur and a socialpreneur?

Ecopreneurs have businesses that ensure the preservation and sustainability of the ecological environment.

Socialpreneurs (social entrepreneurs) have businesses that make society better. Social businesses care about social, cultural, or environmental issues. So eco businesses are a subset of social businesses. 

It gets confusing because many ecopreneurs are also socialpreneurs because they are creating a better environment for people.

So, there is a lot of overlap but ecopreneurs main focus in the ecological environment and socialpreneurs main focus is people. Both usually care about people, planet and profit.

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Mel Bruce Ecopreneur Coach

Hi, I’m Mel. 

Business and marketing coach for eco-minded entrepreneurs who want to ditch the overwhelm and frustration to build a thriving business while having a positive impact on our environment. 

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